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BCG-Matrix. The Boston Matrix is used to help the organization decide how to allocate resources to each product or service it sells depending on how that product or service is positioned in the market. It is often used by people responsible for brand marketing, product manage- ment, strategic management, and portfolio
Download PDF PDF download for Evaluating the Research on Strategy Content, Article information Google Scholar. Boston Consulting Group. (1973). The experience curve reviewed: The growth share matrix or the product portfolio (Perspectives No. 135). Boston, MA: Author. Google Scholar. Bowman, E.H. (1980).
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Abstract. This study, which is qualitative in nature, examined the concept of portfolio analysis with focus on business portfolio analysis. Four portfolio analysis models: Boston Consulting growth-share matrix, General Electric industry-attractiveness matrix, Shell directional policy matrix, and Arthur D. Little strategic condition
Download PDF PDF download for Shareholder Value and Investment Strategy Using the General Portfolio Model, Article information Google Scholar. Hambrick, D., MacMillan, I., & Day, D. 1982. Strategic attributes and performance in the BCG matrix A PIMS-based analysis of industrial product businesses. Academy of
A model developed by the consultancy of the same name in the 1970s. It is focused on the cash flows.
Given the competitive environment for consumer demand, it is important today for organizations to utilize accepted models for effective resource allocation to different strategic business units. This paper extends the concepts of the Boston Consulting Group (BCG) portfolio matrix model to an academic setting. The.
1 Sep 1982 This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in their performance and strategic attributes, according to the two dimensions of the BCG matrix--product life cycle
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